Moraware Review 2026: Pricing, Features, Pros & Cons
Quick Definition
A thorough moraware review helps fabricators make informed decisions.
Moraware is the most widely used countertop fabrication management software in the US, with 2,600+ shops on its platform. Founded in 2002, the company offers two core products: JobTracker (scheduling and job management) and CounterGo (visual quoting and drawing). Moraware has built its reputation on reliability and industry-specific focus over two decades, making it the default choice many fabricators evaluate first when shopping for shop management software.
TL;DR
- Pricing: $200-$400/month depending on modules and user count
- Best for: Established shops that want proven, widely adopted scheduling and job tracking
- Biggest strength: Large user base (2,600+ shops), proven reliability, strong scheduling tools
- Biggest weakness: No AI-powered features for template verification or slab nesting optimization
- Learning curve: Moderate; most teams are productive within 2-4 weeks
- Support: Phone, email, and online knowledge base
- Verdict: A solid, proven platform for scheduling and job management, but lacking the AI-driven optimization features that newer competitors offer for error prevention and material savings
What Is Moraware?
Moraware has been a fixture in the countertop fabrication industry since 2002. It was built specifically for stone countertop shops - not adapted from a general-purpose tool - and that shows in how well it understands the fabrication workflow.
The platform consists of two main products:
-
JobTracker - The scheduling and job management core. This is where most shops spend their time - tracking jobs from quote through installation, managing schedules for templating and install crews, and maintaining a production overview.
-
CounterGo - A visual quoting and layout drawing tool. Sales teams draw countertop layouts on screen, and the system calculates square footage, pricing, and material needs automatically.
Most Moraware customers use both products together, though they can be purchased separately. The integration between CounterGo quotes and JobTracker job management is the primary value of using the full platform.
With 2,600+ active shops, Moraware has the largest installed base of any fabrication-specific software. This matters for two reasons: it means the software has been tested across thousands of real-world workflows, and it means finding employees who already know Moraware is easier than finding experience with smaller platforms.
Moraware Features Breakdown
JobTracker - Scheduling and Job Management
JobTracker is Moraware's flagship product and the reason most shops choose the platform. Key capabilities:
Calendar-based scheduling:
- Visual calendar for template, fabrication, and installation scheduling
- Drag-and-drop job assignment to crews and time slots
- Color-coded by job status, crew, or material
- Daily, weekly, and monthly views
Job tracking:
- Jobs move through customizable status stages (lead, measured, in production, ready to install, installed, complete)
- Attached documents, photos, and notes per job
- Activity logging - who did what, when
- Job search and filtering
Production management:
- Production board view showing jobs in fabrication queue
- Status tracking through cutting, polishing, and QC stages
- Capacity planning based on crew availability
Reporting:
- Standard reports for revenue, job count, lead conversion
- Custom report builder for specific metrics
- Export to Excel/CSV for further analysis
| JobTracker Feature | Rating (1-5) | Notes |
|---|---|---|
| Calendar/scheduling | 4.5 | Strongest feature - mature and well-designed |
| Job tracking workflow | 4.0 | Solid, customizable stages |
| Production board | 3.5 | Functional but not as visual as some alternatives |
| Reporting | 3.5 | Adequate for most needs; power users want more |
| Mobile access | 3.0 | Web-based; mobile experience is acceptable but not native |
| Customer communication | 2.5 | Basic - no self-service customer portal |
| AI/automation | 1.0 | No AI features for verification, nesting, or optimization |
CounterGo - Visual Quoting
CounterGo addresses the quoting bottleneck that many shops face:
- Draw-to-quote workflow - Create a visual layout of the countertop and the system calculates pricing automatically
- Material pricing database - Set prices by material, edge, sink cutout, and other variables
- Customer-facing proposals - Generate PDF quotes with layout drawings included
- Integration with JobTracker - Accepted quotes flow into JobTracker as new jobs
CounterGo's draw-to-quote approach is genuinely useful for shops where quoting takes too long or involves too many manual calculations. The visual element also helps customers understand what they're buying.
Quoting speed: Most users report creating quotes in 5-10 minutes with CounterGo, compared to 15-20 minutes with manual spreadsheet-based quoting. This is faster than fully manual processes but slower than AI-powered quoting tools like SlabWise's Quick Quote (approximately 3 minutes per quote).
What Moraware Doesn't Include
Important gaps to understand:
| Feature | Moraware | Available Elsewhere |
|---|---|---|
| AI template verification | No | SlabWise (3-layer verification) |
| AI slab nesting/optimization | No | SlabWise, dedicated nesting software |
| Self-service customer portal | No | SlabWise, some CRM tools |
| Slab inventory tracking | Limited | SlabWise, dedicated inventory tools |
| Automated customer status updates | Limited | SlabWise customer portal |
| DXF file processing | No | Templating-specific software |
| Material yield optimization | No | SlabWise AI nesting |
These gaps matter because they represent significant cost-saving opportunities. Template verification alone can prevent $3,000-$12,000/month in remake costs. Slab nesting optimization saves 10-15% on material. A customer portal reduces daily status calls by 70%. Moraware handles scheduling well, but it doesn't address these higher-ROI problems.
Moraware Pricing
Moraware pricing is module-based and scales with user count:
| Package | Estimated Monthly Cost | Includes |
|---|---|---|
| JobTracker only | $200-$300/month | Scheduling, job management, reporting |
| CounterGo only | $150-$250/month | Visual quoting and drawing |
| JobTracker + CounterGo | $300-$400/month | Full scheduling + quoting |
| Additional users | $25-$50/user/month | Per-seat add-on |
Pricing notes:
- Moraware doesn't publish pricing on their website - you need to request a demo for exact quotes
- Pricing varies based on shop size and negotiation
- Annual contracts typically offer 10-15% savings over monthly billing
- Implementation and training costs are typically included
Price comparison:
| Platform | Monthly Cost | Key Differentiator |
|---|---|---|
| Moraware (JobTracker + CounterGo) | $300-$400 | Largest user base, proven scheduling |
| SlabWise Standard | $199 | AI verification, AI nesting, customer portal |
| SlabWise Enterprise | $349 | Full AI suite + advanced features |
| ActionFlow | $200-$350 | Workflow automation focus |
| EasyStoneShop | $150 | Budget-friendly basics |
Moraware Pros
1. Proven track record Twenty-plus years in the market with 2,600+ active shops. The software works. It's been tested in more real-world fabrication environments than any competitor.
2. Strong scheduling The calendar and scheduling tools are Moraware's best feature. For shops where scheduling coordination between templating, fabrication, and installation crews is the primary pain point, JobTracker handles this well.
3. Industry-specific design Built for countertop fabrication from the ground up. The workflow stages, terminology, and logic match how fabrication shops actually operate - no adapting a generic tool.
4. Hiring advantage With 2,600+ shops using Moraware, new hires are more likely to have prior experience with the platform, reducing training time.
5. Reliable support Phone and email support with a team that understands fabrication. Users generally report responsive, knowledgeable support staff.
Moraware Cons
1. No AI features This is the most significant gap. Moraware doesn't offer AI-powered template verification, slab nesting optimization, or automated error detection. In an industry where a single remake costs $1,500-$4,000, the absence of error-prevention technology leaves money on the table.
2. No self-service customer portal Moraware doesn't offer a customer-facing portal where homeowners or contractors can check job status, view selections, or communicate with the shop. This means your team still handles 8-15 status calls per day manually.
3. Dated interface The user interface, while functional, feels dated compared to modern software platforms. It works, but the learning curve is steeper than it needs to be for new users accustomed to modern web applications.
4. Limited slab inventory management Moraware's inventory capabilities are basic compared to dedicated inventory tracking systems. Shops with large slab inventories or active remnant programs may need supplemental tools.
5. Quoting speed CounterGo's 5-10 minute quoting is faster than manual methods but slower than AI-assisted quoting. For shops generating 10+ quotes per day, the time difference adds up.
6. Pricing opacity No published pricing on the website makes comparison shopping difficult and can lead to inconsistent pricing between customers.
Who Should Use Moraware?
Moraware is a good fit for:
- Established shops with 20+ jobs/month who prioritize proven scheduling tools
- Shops where scheduling and crew coordination are the primary operational challenge
- Operations that value the largest user community and most industry familiarity
- Teams that don't need AI-powered optimization but want solid job management
Moraware may not be the best fit for:
- Shops focused on reducing remake costs through error prevention (need AI verification)
- Operations looking to optimize material yield (need AI nesting)
- Shops drowning in status calls (need a customer portal)
- Budget-conscious shops that want more features at a lower price point
- New shops that want to start with modern, AI-powered tools from day one
Moraware vs. SlabWise
The comparison comes down to maturity vs. innovation:
| Factor | Moraware | SlabWise |
|---|---|---|
| Years in market | 20+ years | Newer platform |
| User base | 2,600+ shops | Growing |
| Scheduling | Excellent | Included |
| AI template verification | Not available | 3-layer verification (catches 85-95% of errors) |
| AI slab nesting | Not available | 10-15% better yield |
| Customer portal | Not available | Included (70% fewer status calls) |
| Quick quoting | 5-10 min (CounterGo) | ~3 min (Quick Quote) |
| Monthly cost | $300-$400 | $199-$349 |
| ROI from error prevention | $0 | $3,000-$8,000/month typical savings |
Moraware is the safe, established choice. SlabWise is the ROI-focused choice. The decision depends on whether your shop's biggest problem is scheduling (Moraware's strength) or waste, remakes, and communication overhead (SlabWise's strength).
Frequently Asked Questions
Is Moraware worth the price?
For shops whose primary need is scheduling and job tracking, yes. Moraware does these things well and has two decades of refinement behind it. However, if your shop loses more money to remakes, material waste, and communication overhead than to scheduling problems, a platform with AI optimization may deliver better ROI at a similar or lower price point.
How long does Moraware implementation take?
Most shops are operational on Moraware within 2-4 weeks. Basic job tracking can be set up in days. Full implementation including custom workflows, historical data migration, and team training typically takes 3-6 weeks.
Does Moraware integrate with my CNC equipment?
Moraware doesn't directly output CNC files. It's a scheduling and management platform, not a fabrication control system. DXF files from your templating system go to your CNC through separate software. Moraware tracks the job; it doesn't control the machines.
Can I try Moraware before buying?
Moraware offers demos but doesn't prominently advertise a free trial period. Contact their sales team for a demo and ask about trial options. Compare this with platforms like SlabWise that offer a 14-day free trial with no commitment.
Is Moraware cloud-based or installed locally?
Moraware is cloud-based (web application). You access it through a browser on any device. No local installation required. This means automatic updates, no server maintenance, and access from anywhere with internet.
Does Moraware handle accounting?
No. Moraware is not accounting software. Most shops use QuickBooks alongside Moraware. Some integration between the platforms exists for syncing invoices and payment data.
What happens if Moraware goes down?
Cloud-based services occasionally experience downtime. Moraware's uptime record is generally good (no major outage history), but any cloud software carries this risk. During outages, you can't access schedules or job data. Having a backup access to your daily schedule (printed calendar or local copy) mitigates this risk.
Can I switch from Moraware to another platform?
Yes. Job data can typically be exported from Moraware for migration to another platform. The switching cost is primarily time and training, not technical barriers. Several competing platforms (including SlabWise) offer migration assistance for shops switching from Moraware.
Looking for More Than Scheduling?
Moraware handles scheduling and job management well - but it stops there. If your shop needs AI-powered template verification to prevent remakes, AI slab nesting to reduce material waste, and a customer portal to cut status calls by 70%, those features aren't available on Moraware's platform.
SlabWise starts at $199/month - less than Moraware's typical pricing - and includes AI template verification, AI slab nesting, a customer portal, and Quick Quote. Shops using SlabWise report $3,000-$8,000/month in savings from fewer remakes and less waste.
Start your 14-day free trial and compare the ROI yourself.
Sources
- Moraware - Official product pages and feature documentation
- Moraware user community - Fabricator reviews and forum discussions
- G2 and Capterra - Moraware software reviews and ratings
- Industry fabricator surveys - Software adoption and satisfaction data (2024-2026)
- Stone World Magazine - Fabrication software comparison articles
- ISFA - Technology adoption benchmarks for fabrication businesses
- Countertop fabrication forum discussions - Practitioner feedback on Moraware
- Competitive pricing analysis - Fabrication software market pricing data (2025-2026)
Internal Links
- Moraware Pricing - Detailed pricing breakdown
- SlabWise vs. Moraware - Full side-by-side comparison
- SlabWise vs. Moraware Features - Feature-by-feature comparison
- Migrate from Moraware Guide - Switching guide for Moraware users
- Best Countertop Software - Full market comparison
- ActionFlow Review - Alternative competitor review
- EasyStoneShop Review - Alternative competitor review