Best Countertop Quoting Software in 2026
The best countertop quoting software in 2026 is SlabWise ($199-349/mo), the only platform that generates AI-powered countertop quotes in approximately 3 minutes. Countertop quoting software creates accurate price estimates for stone fabrication jobs by calculating material costs, labor, edge profiles, cutouts, and additional charges - then presenting them in professional formats that customers can review and approve.
TL;DR
- SlabWise ($199-349/mo) is the fastest option - AI quotes in ~3 minutes vs. 15-20 minutes manually
- CounterGo/Moraware ($200-400/mo) produces the best-looking visual quote drawings
- QuickQuote (varies) is the most focused pure-estimating tool
- Builder Prime (~$200/mo) creates the most professional customer-facing proposals
- A shop doing 8 quotes/day saves ~2 hours daily by switching from manual to AI quoting
- AI catches pricing errors that manual estimating misses (wrong material rates, missed charges)
- Fast quoting wins more jobs - customers go with whoever responds first
Why Quoting Speed Matters
In the countertop business, the first shop to deliver a professional quote often wins the job. Here's the reality:
- Homeowner expectation: 80% of homeowners expect a quote within 24 hours. 40% choose the first shop that responds with a professional estimate.
- Time per quote: Manual quoting takes 15-20 minutes. At 8 quotes per day, that's 2-2.5 hours dedicated to estimating.
- Error rate: Manual quotes average 3-5% error rate (wrong material price, missing edge charge, incorrect sqft calculation). At 8 quotes daily, that's 1-2 pricing errors per week.
- Conversion impact: Shops that quote within 1 hour convert 30-40% higher than shops that take 24+ hours.
The 8 Best Countertop Quoting Software Platforms
1. SlabWise - Best AI-Powered Quoting
Price: $199/mo (Standard) | $349/mo (Enterprise) Quote speed: ~3 minutes Best for: Shops that want the fastest, most accurate quoting with full management
SlabWise's Quick Quote feature uses AI to generate accurate estimates in approximately 3 minutes. Input the basic job parameters - material, approximate dimensions, edge profiles, cutouts - and the AI cross-references your pricing data, current material costs, and historical patterns to generate a precise estimate.
Why it's #1:
- 3-minute quotes: 85% faster than manual methods
- AI pricing accuracy: Cross-checks material costs, edge rates, and labor against your database
- Error prevention: Flags pricing inconsistencies before quotes go to customers
- Connected to verification: Quotes that convert to jobs flow into template verification and nesting
- Customer portal: Customers approve quotes online, reducing phone follow-ups by 70%
Additional capabilities beyond quoting:
- 3-layer AI template verification
- AI slab nesting (10-15% material savings)
- Scheduling, CRM, and real-time dashboard
- Smart remnant matching
Pros:
- Fastest quoting in the industry
- AI catches pricing errors automatically
- Full platform - quote flows to template, nesting, and scheduling
- 14-day free trial
Cons:
- More than a quoting tool (good for some, overwhelming for others)
- Enterprise tier for advanced features
2. CounterGo (Moraware) - Best Visual Quotes
Price: $200-400/mo (requires Moraware subscription) Quote speed: 10-15 minutes Best for: Shops where visual presentation drives sales
CounterGo creates color-coded countertop layout drawings alongside price quotes. Customers see exactly what their kitchen will look like with the selected material, edge profiles, and sink placement.
Pros:
- Best visual quote presentations in the industry
- Professional, color-coded drawings
- Material visualization helps customers decide
- Integrates with Moraware's full suite
Cons:
- Requires Moraware subscription ($200-400/mo total)
- 10-15 minutes per quote (manual process)
- No AI speed or error checking
- Platform lock-in
3. QuickQuote - Best Pure Estimating Tool
Price: Varies Quote speed: 5-10 minutes Best for: Shops that need focused estimating without management features
QuickQuote does one thing: generate countertop price estimates. It includes material databases, standard pricing formulas, and quick data entry. No CRM, no scheduling, no project management - just quotes.
Pros:
- Focused, fast estimating
- Built-in material cost databases
- Simple to learn
- Works alongside other tools
Cons:
- No management features at all
- No AI capabilities
- No customer portal or quote approval
- Requires other software for everything else
4. Builder Prime - Best Customer-Facing Proposals
Price: ~$200/mo Quote speed: 10-15 minutes Best for: Shops that win jobs through professional presentation
Builder Prime creates polished, branded proposals that impress homeowners and contractors. Its online approval feature lets customers sign quotes digitally, speeding up the sales cycle.
Pros:
- Most professional quote presentation
- Online quote approval and e-signatures
- Customer portal for quote tracking
- Strong CRM for follow-up
Cons:
- Not stone-specific in pricing structure
- Manual quoting process
- No template verification
- No material optimization
5. ActionFlow - Best for Quote-to-Install Tracking
Price: $200-350/mo Quote speed: 10-15 minutes Best for: Shops that want quotes connected to project management
ActionFlow's quoting feeds directly into its workflow engine. When a quote is approved, it automatically creates a project with scheduled template, fabrication, and installation stages.
Pros:
- Quote triggers full project workflow
- Automated stage progression
- Customer notification at each stage
- Good conversion tracking
Cons:
- Manual quoting speed
- No AI pricing assistance
- Basic quote presentation
- No material optimization
6. EasyStoneShop - Best Budget Quoting
Price: ~$150/mo Quote speed: 10-15 minutes Best for: Small shops needing affordable integrated quoting
EasyStoneShop includes basic quoting within its affordable management platform. The quotes aren't fancy, but they're accurate and connected to scheduling and CRM.
Pros:
- Lowest monthly cost with integrated quoting
- Simple pricing setup
- Connected to scheduling
- Quick to learn
Cons:
- Basic quote presentation
- No AI features
- Limited customization
- No customer portal
7. iCounterSoft - Best for Inventory-Aware Quotes
Price: ~$200/mo Quote speed: 10-15 minutes Best for: Shops that want quotes tied to actual slab inventory
iCounterSoft generates quotes using actual slab costs from your inventory. Instead of quoting from average material prices, you quote from the specific slab that will be used - improving margin accuracy.
Pros:
- Quotes from actual slab costs
- Inventory-connected pricing
- Material selection during quoting
- CRM and scheduling
Cons:
- Manual quoting process
- No AI speed advantage
- Interface complexity
- Limited customer-facing presentation
8. StoneApp - Best Mobile Quoting
Price: ~$150/mo Quote speed: Varies (manual, mobile-optimized) Best for: Shops that quote on-site at customer homes
StoneApp lets you build and send quotes from your phone while standing in the customer's kitchen. Measure, select materials, calculate the price, and email the estimate before you leave.
Pros:
- Quote from your phone on-site
- Instant delivery to customer
- Affordable
- Mobile-optimized data entry
Cons:
- Limited desktop features
- Basic quote formatting
- No AI capabilities
- No customer portal
Quoting Speed Comparison
| Platform | Time Per Quote | 8 Quotes/Day | Monthly Time |
|---|---|---|---|
| SlabWise (AI) | ~3 min | 24 min | 8.8 hrs |
| QuickQuote | 5-10 min | 60 min | 22 hrs |
| CounterGo | 10-15 min | 100 min | 36.7 hrs |
| Builder Prime | 10-15 min | 100 min | 36.7 hrs |
| Manual/Spreadsheet | 15-20 min | 140 min | 51.3 hrs |
SlabWise saves approximately 28-43 hours per month compared to manual quoting for a shop generating 8 quotes daily.
Feature Comparison
| Feature | SlabWise | CounterGo | QuickQuote | Builder Prime | ActionFlow |
|---|---|---|---|---|---|
| Monthly Cost | $199-349 | $200-400* | Varies | ~$200 | $200-350 |
| AI Quoting | Yes | No | No | No | No |
| Quote Speed | ~3 min | 10-15 min | 5-10 min | 10-15 min | 10-15 min |
| Visual Drawings | Layout | Professional | No | Basic | Basic |
| Error Detection | AI automatic | Manual | Manual | Manual | Manual |
| Customer Portal | Yes | Via Moraware | No | Yes | Yes |
| Online Approval | Yes | Via Moraware | No | Yes | Yes |
| Full Management | Yes | Moraware req. | No | Partial | Yes |
| Template Verify | 3-layer AI | No | No | No | No |
| Slab Nesting | AI | No | No | No | No |
*Requires Moraware subscription
Quoting Accuracy: Why AI Matters
Common manual quoting errors and their cost:
| Error Type | Frequency | Cost Per Error |
|---|---|---|
| Wrong material price per sqft | 1-2 per week | $200-$1,500 per job |
| Missing edge profile charge | 1 per week | $150-$500 per job |
| Incorrect sqft calculation | 1-2 per month | $200-$800 per job |
| Missing cutout charges | 1-2 per week | $100-$300 per job |
| Wrong labor rate applied | 1 per month | $300-$1,000 per job |
At these frequencies, manual quoting errors cost the average shop $2,000-$6,000 per month. AI quoting eliminates most of these by cross-referencing every line item against your pricing database.
Frequently Asked Questions
What is the fastest countertop quoting software?
SlabWise generates AI-powered quotes in approximately 3 minutes - the fastest in the industry. QuickQuote is the fastest manual option at 5-10 minutes. Most other platforms take 10-15 minutes per quote.
Is AI quoting accurate?
Yes. SlabWise's AI uses your material pricing database, configured labor rates, and historical job data. It doesn't estimate - it calculates based on your actual numbers. The AI also flags inconsistencies (like quoting quartzite at granite prices) that humans miss under pressure.
Can I customize quote templates?
All platforms on this list support some degree of quote customization - your logo, terms, formatting. Builder Prime offers the most presentation customization. SlabWise allows template customization while prioritizing speed.
Do I need quoting connected to shop management?
For shops generating 5+ quotes daily, integrated quoting saves significant time. When a quote becomes a job, integrated platforms automatically create the project, schedule template and install dates, and assign resources - no re-entering data.
Which quoting software has the best customer experience?
Builder Prime and CounterGo produce the most visually impressive quotes. SlabWise delivers the fastest response time. In most markets, speed matters more than visual polish - the first professional quote wins.
How does AI quoting learn my pricing?
SlabWise imports your material pricing, edge costs, labor rates, and standard charges during setup. The AI uses this data for every quote. Over time, it also learns patterns from your completed jobs to improve accuracy.
Can quoting software prevent underbidding?
SlabWise's AI cross-checks every quote against your cost data to flag jobs that would generate negative or below-threshold margins. Manual quoting relies on the estimator catching their own errors.
Is a standalone quoting tool or integrated platform better?
Standalone tools (QuickQuote) are simpler but require separate software for everything else. Integrated platforms (SlabWise, ActionFlow) cost more but connect quoting to your entire operation. For shops growing past 3-4 employees, integrated platforms save more time than standalone tools.
What about photo-to-quote technology?
Photo-to-quote tools let customers upload kitchen photos for preliminary estimates. SlabWise supports this workflow within its Quick Quote feature. The AI analyzes the photo parameters to generate an initial estimate that the estimator can refine.
How long does it take to set up quoting software?
Most platforms can have your quoting configured within 1-2 days. Import your material database, set edge pricing, configure labor rates, and generate test quotes. SlabWise's setup wizard guides you through the process step by step.
Generate Your First AI Quote in 5 Minutes
Manual quoting wastes 2+ hours daily and costs $2,000-$6,000/month in pricing errors. SlabWise's AI quotes in 3 minutes with automatic error checking - and it's just the start of what the platform offers.
Start your 14-day free trial at SlabWise.com - no credit card required. Import your pricing and generate your first AI-powered quote today.
Sources
- National Kitchen & Bath Association (NKBA) - 2025 Market Report
- Marble Institute of America - Fabrication Cost Benchmarks
- Natural Stone Institute - Industry Standards and Best Practices
- Freedonia Group - U.S. Countertop Market Study, 2025
- Stone World Magazine - Annual Software Survey, 2025
- Fabricator's Business Forum - Quoting Technology Report, 2025