Moraware Pricing in 2026: Plans and Costs
Moraware is the most widely adopted countertop fabrication software on the market, with over 2,600 shops using their platform. Moraware pricing starts at approximately $200 per month and scales up to $400+ per month depending on the modules you need and your shop size. There is no free tier, and pricing is not publicly listed on their website, which means you need to contact their sales team for an exact quote.
TL;DR: Moraware Pricing Summary
- Estimated monthly cost: $200-$400+ per month
- Pricing model: Module-based (CounterGo + JobTracker sold separately or bundled)
- CounterGo (quoting): ~$200/month estimated
- JobTracker (scheduling/production): ~$200/month estimated
- Bundle discount: Available when purchasing both modules
- Users: 2,600+ fabrication shops
- Free trial: Demo available upon request, no self-serve trial
- Contract: Annual contracts are standard
How Moraware Pricing Works
Moraware does not publish its prices online. This is intentional. Their sales process involves a demo call where pricing is tailored to your shop size, user count, and which modules you need.
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CounterGo (Quoting Module)
CounterGo handles customer-facing quotes and estimates. It lets your sales team generate countertop quotes with material pricing, edge profiles, sink cutouts, and basic layout drawings. Estimated cost: ~$200/month.
Features included:
- Draw-based quoting interface
- Material and labor cost calculations
- Customer-facing quote PDFs
- Basic remnant tracking
- Integration with JobTracker
JobTracker (Scheduling and Production Module)
JobTracker manages the production side: job scheduling, work orders, templating schedules, installation calendars, and customer communication. Estimated cost: ~$200/month.
Features included:
- Job scheduling and calendar management
- Activity tracking across template, fabrication, and install
- Customer notification emails/texts
- Slab inventory tracking
- Basic reporting and dashboards
Combined Pricing
Most Moraware customers use both CounterGo and JobTracker together. Moraware offers a bundle discount that brings the combined cost to an estimated $350-$400/month, though exact pricing depends on your negotiation and shop size.
Moraware Add-On Costs
Beyond the base subscription, Moraware users often encounter additional costs:
| Add-On / Cost Item | Estimated Cost |
|---|---|
| Additional user seats | $25-$50/user/month |
| Implementation/onboarding | $500-$2,000 (one-time) |
| Data migration from old system | $500-$1,500 (one-time) |
| Custom integrations | $1,000-$5,000+ |
| Training sessions | Included in onboarding, additional sessions billed hourly |
| Annual price increases | 3-8% per year reported by users |
The onboarding cost is worth flagging. Moraware's system has a learning curve, and most shops invest in formal onboarding to get their team productive. Budget $500-$2,000 for initial setup and training depending on your shop's complexity.
Moraware Strengths
Moraware has been in the countertop fabrication software space since 2002. That longevity comes with real advantages:
Market dominance: With 2,600+ users, Moraware has the largest installed base in the countertop fabrication industry. That means extensive community knowledge, user forums, and third-party resources.
Proven reliability: Twenty-plus years of operation means the core platform is stable. Major bugs have been found and fixed long ago. Your shop is unlikely to encounter show-stopping technical issues.
Industry integrations: Moraware connects with major industry tools including Slabsmith, laser templating systems, and various accounting packages. The integration network is more developed than any competitor.
Strong scheduling: JobTracker's scheduling engine is purpose-built for the template-fabricate-install workflow that countertop shops run. Scheduling multiple crews across template, fab, and install days is a core strength.
Moraware Limitations
No software is perfect, and Moraware has areas where competitors have moved ahead:
No AI capabilities: Moraware does not offer AI-powered template verification, automated slab nesting optimization, or AI-assisted quoting. These features require newer technology that a 20-year-old codebase has not yet incorporated.
Quoting speed: CounterGo's draw-based quoting process takes 15-20 minutes per quote on average. For shops generating 10-20 quotes per day, that adds up to 2.5-6.5 hours of quoting time daily.
Slab waste management: Moraware tracks slab inventory but does not optimize cutting layouts. Fabricators using Moraware still rely on separate nesting software (like Slabsmith) or manual layout planning, which typically produces 10-15% material waste.
Customer portal: Moraware offers basic customer notification features, but shops report that customers still call frequently for status updates, contributing to the industry average of 8-15 status calls per day per shop.
Pricing transparency: The lack of public pricing makes it difficult for shops to budget or compare without going through a sales call. This friction slows decision-making for busy shop owners.
Moraware vs. SlabWise: Detailed Comparison
| Feature | Moraware | SlabWise |
|---|---|---|
| Monthly Price | $200-$400+/mo | $199/mo (Standard), $349/mo (Enterprise) |
| AI Template Verification | No | Yes (3-layer error checking) |
| AI Slab Nesting | No | Yes (10-15% better material yield) |
| Customer Portal | Basic notifications | Full portal (70% fewer status calls) |
| Quoting Speed | 15-20 min/quote | 3 min/quote (Quick Quote) |
| Free Trial | No (demo only) | 14-day free trial |
| Transparent Pricing | No (sales call required) | Yes (published on website) |
| User Base | 2,600+ shops | Growing |
| Industry Tenure | Since 2002 | Newer |
| Scheduling | Strong (JobTracker) | Included |
| Slab Inventory | Basic tracking | AI-optimized nesting |
| Material Waste Reduction | Manual planning | 10-15% improvement via AI |
Where Moraware Wins
Moraware wins on track record, user community size, and depth of third-party integrations. If your shop already runs on Moraware and your primary need is scheduling/production management, switching costs may not justify a move.
Where SlabWise Wins
SlabWise wins on AI-powered features that directly affect profitability: template verification that catches errors before cutting ($1,500-$4,000 per avoided remake), slab nesting that saves 10-15% on material costs, quoting speed (3 minutes vs. 15-20 minutes), and a customer portal that reduces status calls by 70%. For shops spending $3,000-$8,000/month on preventable waste and remakes, SlabWise's AI tools pay for the subscription multiple times over.
Moraware vs. Other Alternatives
| Software | Monthly Cost | AI Features | Quoting | Scheduling | Customer Portal |
|---|---|---|---|---|---|
| Moraware | $200-$400+ | None | CounterGo | JobTracker | Basic |
| ActionFlow | $200-$350 | None | Yes | Yes | Yes |
| EasyStoneShop | ~$150 | None | Yes | Yes | Basic |
| SlabWise | $199-$349 | Yes (AI nesting, verification, quoting) | Quick Quote (3 min) | Yes | Full portal |
Total Cost of Ownership: Moraware vs. SlabWise
The subscription price is only part of the picture. Here is what a typical 10-person shop pays annually:
| Cost Category | Moraware (Annual) | SlabWise Standard (Annual) |
|---|---|---|
| Base subscription | $4,200-$4,800 | $2,388 |
| Additional users (5 extra) | $1,500-$3,000 | Included |
| Separate nesting software | $1,200-$3,600 | Included (AI Nesting) |
| Material waste (at current rates) | $24,000-$36,000 | $18,000-$28,800 (10-15% savings) |
| Remakes (2-4/month) | $36,000-$192,000 | Reduced via AI verification |
| Status call labor (8-15 calls/day) | $12,000-$20,000 | $3,600-$6,000 (70% fewer) |
| Estimated Total | $78,900-$259,400 | $23,988-$37,188 |
The differences in material waste and remake costs dwarf the subscription cost difference. A single avoided remake ($1,500-$4,000) pays for several months of either platform.
Who Should Choose Moraware
Moraware makes sense for shops that:
- Already use Moraware and have trained their team on it
- Prioritize a large user community and proven long-term stability
- Need deep integrations with Slabsmith or specific accounting software
- Handle scheduling complexity across 15+ crews
- Are less concerned with AI-powered optimization features
Who Should Choose SlabWise
SlabWise makes sense for shops that:
- Want AI-powered waste reduction and error prevention
- Need faster quoting (3 min vs. 15-20 min)
- Want to reduce customer status calls by 70%
- Prefer transparent, published pricing with a free trial
- Are starting fresh or switching from spreadsheets/whiteboards
- Want all features (quoting, nesting, portal, scheduling) in one subscription
How much does Moraware cost per month?
Moraware costs approximately $200-$400+ per month depending on which modules you use. CounterGo (quoting) and JobTracker (scheduling) are priced separately, with a bundle discount available. Exact pricing requires a sales call because Moraware does not publish prices publicly.
Does Moraware offer a free trial?
Moraware does not offer a self-service free trial. They provide guided demos where a sales representative walks you through the platform. This differs from competitors like SlabWise, which offers a 14-day free trial with full access and no credit card required.
Is Moraware worth the price?
For scheduling and production management, Moraware has a strong track record with 2,600+ users. The value depends on your priorities. If you need proven scheduling and a large user community, Moraware delivers. If you want AI-powered waste reduction, faster quoting, and a customer portal, newer platforms offer more for similar or lower prices.
Can I switch from Moraware to another platform?
Yes, but plan for a transition period of 2-4 weeks. Most alternative platforms can import your customer data and job history. The biggest friction point is retraining your team on a new interface. Some shops run both platforms in parallel for 2-4 weeks during the transition.
Does Moraware have a customer portal?
Moraware offers basic customer notification features (email/text updates when jobs change status). However, it does not have a full self-service customer portal where homeowners can check order status, view schedules, and access project details independently.
How many fabricators use Moraware?
Moraware reports 2,600+ countertop fabrication shops as customers. This makes it the most widely adopted countertop-specific software in North America. The user base spans small 3-person shops to large multi-location fabricators.
Does Moraware include slab nesting?
Moraware includes basic slab inventory tracking but does not include automated nesting optimization. Shops using Moraware typically purchase separate nesting software (such as Slabsmith) at an additional $100-$300/month to optimize material layouts.
What is Moraware's contract length?
Moraware typically requires annual contracts. Month-to-month options may be available at a higher rate. Check with their sales team for current contract terms and cancellation policies.
Does Moraware integrate with QuickBooks?
Yes. Moraware integrates with QuickBooks and several other accounting platforms. This integration allows job data, invoices, and customer information to flow between systems without manual re-entry.
Is Moraware cloud-based?
Yes. Both CounterGo and JobTracker are cloud-based SaaS products accessible from any web browser. No local software installation is required. This means your team can access the system from the shop floor, office, or job sites.
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