What Is CounterGo? Definition & Guide
Quick Definition
CounterGo is a cloud-based countertop estimating and quoting software made by Moraware. It helps fabrication shops create visual countertop quotes by drawing the layout, selecting materials and edge profiles, and automatically calculating square footage, pricing, and job totals. CounterGo integrates with Moraware Systemize for job tracking and is used by a significant portion of the 2,600+ Moraware customer shops.
TL;DR
- CounterGo is Moraware's estimating and quoting module for countertop fabricators
- Creates visual countertop layouts with drag-and-drop drawing tools
- Automatically calculates square footage, edges, cutouts, and pricing
- Generates customer-facing quotes as PDFs or web links
- Integrated with Moraware Systemize for job tracking handoff
- Pricing: part of Moraware's suite ($300-$400/month for Systemize + CounterGo)
- Typical quoting time: 10-15 minutes per kitchen layout
CounterGo: Moraware's Countertop Estimating Tool
Why Fabricators Need Quoting Software
Before dedicated quoting tools, fabricators estimated countertop jobs using one of these methods:
- Mental math + experience - The owner eyeballs the kitchen, estimates square footage, and quotes a price. Fast but inaccurate, especially when multiple edge profiles, cutouts, and material options are involved.
- Spreadsheet templates - Excel or Google Sheets with formulas for material, labor, and markup calculations. Better than guessing but slow and error-prone.
- Generic quoting software - Tools like QuickBooks estimates or PandaDoc that aren't designed for countertop-specific variables.
CounterGo was purpose-built to address countertop quoting specifically, accounting for:
- Irregular countertop shapes (L-shapes, U-shapes, islands, peninsulas)
- Linear footage of different edge profiles (eased, bullnose, ogee, etc.)
- Sink and cooktop cutout charges
- Backsplash pricing
- Material-specific pricing per square foot
- Different markup structures for different material tiers
How CounterGo Works
Drawing the Layout
CounterGo provides a grid-based drawing interface where the estimator creates the countertop shape:
- Click to set corner points for each countertop section
- Define the depth (standard 25.5", or custom)
- Add islands, peninsulas, and bar tops
- Mark sink locations and cooktop cutouts
- Assign edge profiles to each exposed edge
The drawing doesn't need to be architecturally precise - it's an estimating tool, not a template. The goal is accurate-enough dimensions for pricing.
Pricing Configuration
Shops configure CounterGo with their own pricing:
| Setting | Example |
|---|---|
| Material price per sq ft | Granite Level 1: $45, Quartz Premium: $72 |
| Edge profile charges | Eased: included, Ogee: $18/LF, Bullnose: $15/LF |
| Sink cutout fee | Undermount standard: $175, Farm sink: $250 |
| Backsplash per LF | 4" backsplash: $12/LF |
| Installation charge | Flat rate or per sq ft |
| Minimum job charge | $1,800 minimum |
Once configured, CounterGo calculates totals automatically every time an estimator draws a new layout.
Generating the Quote
CounterGo produces customer-facing quotes that include:
- Visual layout drawing
- Material selection and pricing
- Line-item breakdown (material, edges, cutouts, installation)
- Total project price
- Optional multiple material pricing (showing the same layout in 2-3 material options)
Quotes are delivered as PDFs or shareable web links.
CounterGo vs. Other Quoting Methods
| Method | Time per Quote | Accuracy | Professionalism |
|---|---|---|---|
| Mental estimate | 2-5 minutes | Low (15-25% error rate) | Low |
| Spreadsheet | 15-30 minutes | Moderate (5-10% error rate) | Moderate |
| CounterGo | 10-15 minutes | Good (3-5% error rate) | High |
| SlabWise Quick Quote | 3 minutes | Good (3-5% error rate) | High |
CounterGo is significantly better than manual methods. It produces professional-looking quotes with reasonable accuracy in about 10-15 minutes.
CounterGo's Strengths
Visual quotes sell better. Customers respond more positively to a quote that shows their countertop layout with material selections than to a plain text or spreadsheet estimate. CounterGo's visual layouts help customers understand what they're buying.
Consistent pricing. When multiple salespeople or estimators use CounterGo, every quote follows the same pricing rules. No more rogue discounts or forgotten charges that eat into margin.
Integration with Systemize. When a CounterGo quote is accepted, the job transfers directly into Moraware Systemize with all details intact. No re-entering customer information, material selections, or pricing.
Multi-option quoting. CounterGo can generate quotes showing the same layout in multiple material options (e.g., Level 1 granite at $3,200, quartz at $4,500, quartzite at $6,800). This upselling technique is proven to increase average job value by 10-20%.
CounterGo's Limitations
Speed. At 10-15 minutes per quote, CounterGo is adequate for shops generating 3-5 quotes per day. But for high-volume shops handling 10-15+ quote requests daily - especially those competing with fast-response online retailers - every minute matters. A customer who requested quotes from three fabricators often goes with the first professional response.
No template verification. CounterGo creates estimates, not verified fabrication documents. The estimate drawing is not precise enough for CNC programming and doesn't replace digital templating.
Limited slab matching. CounterGo doesn't connect quotes to specific slab inventory. You might quote a customer on Calacatta Gold marble, but CounterGo doesn't confirm whether you actually have that slab in stock or what it will cost from your specific distributor.
No customer portal. After sending the quote, customer communication reverts to phone and email. There's no self-service portal where the customer can accept, ask questions, or track their project.
When to Consider Alternatives
CounterGo works well as part of the Moraware platform. But shops facing these situations should evaluate alternatives:
- Quote volume is high (10+ quotes/day): SlabWise generates quotes in 3 minutes vs. 10-15, meaning your team can handle 3-4x the volume with the same staff.
- Customers expect instant pricing: Homeowners shopping online expect fast responses. A 3-minute quote from SlabWise arrives before the customer moves to the next Google result.
- You want quotes tied to real inventory: SlabWise connects quotes to actual slab inventory, so material availability is confirmed at the quoting stage - not discovered as a problem after the sale.
Frequently Asked Questions
How much does CounterGo cost?
CounterGo is part of Moraware's suite, typically priced at $300-$400/month when bundled with Systemize. Exact pricing varies by configuration.
Is CounterGo a standalone product?
CounterGo can be used independently for estimating, but it's most commonly purchased as part of the Moraware suite with Systemize.
How accurate are CounterGo estimates?
CounterGo estimates are typically within 3-5% of final job costs when pricing is configured correctly and the estimator draws an accurate layout.
Can CounterGo generate quotes for multiple materials?
Yes. CounterGo can show the same layout priced in multiple material options, making it easy for customers to compare cost tiers.
Does CounterGo work on mobile devices?
CounterGo is browser-based and accessible on tablets. Drawing countertop layouts on a phone-sized screen is impractical, so tablet or desktop use is recommended.
How long does it take to set up CounterGo?
Initial setup, including pricing configuration and staff training, typically takes 1-2 weeks. Moraware provides onboarding support.
Can CounterGo show photos of material options?
CounterGo can display material images in quotes, helping customers visualize the stone alongside the layout drawing.
Does CounterGo integrate with QuickBooks?
Through the broader Moraware platform, financial data can sync with QuickBooks. Direct CounterGo-to-QuickBooks integration depends on your configuration.
Is CounterGo suitable for commercial quoting?
CounterGo handles commercial estimates, though very large or complex commercial projects may require supplementary spreadsheet calculations for items outside CounterGo's standard scope.
Can I customize the quote template in CounterGo?
Yes. CounterGo allows customization of quote appearance, including logo, color scheme, terms and conditions, and line-item display preferences.
Quote Faster with SlabWise
CounterGo takes 10-15 minutes per quote. SlabWise Quick Quote does it in 3 minutes - with real slab inventory connected, customer portal access included, and verified templates downstream. When speed wins the job, SlabWise delivers.
Start your 14-day free trial at SlabWise.com
Sources
- Moraware - CounterGo product documentation (moraware.com)
- Natural Stone Institute - Quoting and estimating best practices
- Kitchen & Bath Business - Sales process benchmarks
- NKBA - Consumer expectations data
- Stone World Magazine - Software tool comparisons
- Countertop fabricator community forums - User experience reports