CounterGo Review 2026: Pricing, Features, Pros & Cons
Quick Definition
A thorough countergo review helps fabricators make informed decisions.
CounterGo is an online countertop drawing and quoting tool developed by Moraware that allows fabrication shops to create visual countertop layouts and generate instant quotes from those drawings. As part of the Moraware platform used by 2,600+ shops, CounterGo is designed specifically for the sales process, letting estimators draw countertop layouts in 5-10 minutes and automatically calculate square footage, pricing, and material requirements for each job.
TL;DR
- Pricing: Approximately $150-$300/month (often bundled with Moraware JobTracker)
- Best for: Shops that need visual quoting and already use or plan to use Moraware
- Biggest strength: Draw-to-quote workflow that visualizes layouts for customers
- Biggest weakness: Quoting/drawing only -- requires Moraware JobTracker for full management
- Learning curve: Moderate; 2-3 weeks for proficiency with the drawing tools
- Support: Moraware's support team (phone, email, online resources)
- Verdict: An effective visual quoting tool, especially when paired with Moraware, but limited on its own and lacking AI-powered features
What Is CounterGo?
CounterGo is Moraware's answer to the quoting problem. Rather than calculating square footage manually and building quotes from scratch, CounterGo lets your sales team draw the countertop layout using a visual editor and automatically generates the quote based on that drawing.
Here's the key thing to understand: CounterGo is a draw-and-quote tool, not a full fabrication management platform. It's designed to work alongside Moraware's JobTracker scheduling system. You can use CounterGo on its own, but you'll get the most value when it's integrated into the broader Moraware workflow.
The draw-to-quote concept is genuinely useful. It helps customers visualize their project, reduces calculation errors, and produces professional proposals. For shops where the sales process is a bottleneck, CounterGo can make a real difference.
CounterGo Features Breakdown
Visual Layout Drawing
The drawing tool is CounterGo's centerpiece. You create countertop layouts using:
- Drag-and-drop shapes for standard countertop configurations
- Custom polygon drawing for irregular layouts
- Snap-to-grid alignment for accuracy
- Cabinet base templates (L-shape, U-shape, island, peninsula)
- Cutout placement for sinks, cooktops, and faucet holes
- Edge profile selection with visual previews
| Drawing Feature | CounterGo | Manual Quoting |
|---|---|---|
| Layout creation time | 5-10 min | 15-20 min (calculations only) |
| Visual customer presentation | Yes | No (numbers only) |
| Auto square footage calc | Yes | Manual/error-prone |
| Edge profile visualization | Yes | No |
| Cutout placement | Visual/precise | Estimated |
| Revision speed | 2-3 min | 10-15 min |
| Error rate | Low (auto-calculated) | Higher (manual math) |
The drawing interface is web-based, so it works on any device with a browser. It's particularly useful on tablets during in-home sales calls, where you can draw the layout right in front of the customer and show them pricing in real time.
Instant Pricing
Once you draw the layout, CounterGo automatically calculates:
- Total square footage
- Material costs (based on your configured pricing)
- Edge linear footage and costs
- Cutout costs
- Installation charges
- Tax calculations
Prices update in real time as you modify the drawing. Change from granite to quartz? The price updates instantly. Add an island? The total adjusts automatically. This dynamic pricing is valuable during customer consultations where homeowners want to compare options.
Proposal Generation
CounterGo produces clean, branded PDF proposals with the visual layout, itemized pricing, and terms. The proposals look professional and give customers something tangible to review. You can customize the template with your logo, color scheme, and standard terms.
Material Price Management
You maintain a material pricing database with cost per square foot for each material type, markup percentages, and labor rates. You can set up different pricing tiers for retail customers versus trade/contractor pricing.
Integration with Moraware JobTracker
When paired with Moraware's JobTracker, CounterGo creates a complete workflow: draw and quote in CounterGo, then push the accepted job into JobTracker for scheduling and production management. This integration is CounterGo's biggest competitive advantage -- you get drawing/quoting and job management in one platform.
CounterGo Pricing
CounterGo's pricing typically works as follows:
| Option | Monthly Cost | What You Get |
|---|---|---|
| CounterGo standalone | ~$150/mo | Drawing and quoting only |
| CounterGo + JobTracker | ~$300-$450/mo | Drawing, quoting, and job management |
| Moraware full suite | ~$400-$600/mo | All Moraware products |
Pricing varies based on shop size and negotiated rates. These are estimates based on market data.
The standalone pricing is reasonable for a quoting tool, but most shops end up adding JobTracker, which roughly doubles the monthly cost.
Pros and Cons
What We Like
- Visual draw-to-quote makes the sales process more engaging and accurate
- Real-time pricing helps during in-home consultations
- Auto-calculations eliminate manual square footage errors
- Professional proposals with visual layouts impress customers
- Moraware integration creates a connected quoting-to-production workflow
- Web-based access works on tablets for field use
- Established platform backed by the largest fabrication software company
What Falls Short
- Quoting only on its own -- you need JobTracker for full management
- No AI template verification to catch errors before cutting
- No AI slab nesting for material optimization
- Combined cost adds up when paired with JobTracker ($300-$450+/month)
- No customer portal for self-service status tracking
- Drawing tool has a learning curve -- takes 2-3 weeks to become proficient
- No remnant matching or waste optimization tools
- Quoting still takes 5-10 minutes vs. AI-powered alternatives that do it in 3 minutes
- Locked into Moraware platform for best functionality
Who Is CounterGo Best For?
Good fit:
- Shops already using Moraware JobTracker that want visual quoting
- Sales-driven operations where in-home presentations close deals
- Mid-size shops (5-15 employees) that can justify the combined software cost
- Fabricators who want a proven platform with a large user community
Not ideal for:
- Shops seeking AI-powered material optimization (10-15% savings potential)
- Budget-conscious small shops -- the full Moraware stack gets expensive
- Fabricators who want automated template verification to reduce remakes
- Operations that need a customer-facing portal to reduce the 8-15 daily status calls
CounterGo vs. Key Alternatives
| Feature | CounterGo (standalone) | CounterGo + JobTracker | SlabWise |
|---|---|---|---|
| Monthly cost | ~$150/mo | ~$300-$450/mo | $199-$349/mo |
| Visual drawing | Yes | Yes | In development |
| Quoting speed | 5-10 min | 5-10 min | ~3 min |
| Job scheduling | No | Yes | Yes |
| AI template verification | No | No | Yes (3-layer check) |
| AI slab nesting | No | No | Yes (10-15% better yield) |
| Customer portal | No | No/Limited | Yes (70% fewer calls) |
| CNC integration | No | Limited | Yes |
| Real-time dashboard | No | Basic | Yes |
| Remnant matching | No | No | AI-powered |
| User base | Part of 2,600+ Moraware | Part of 2,600+ Moraware | Growing |
The Moraware platform (CounterGo + JobTracker) is the most established option with the largest user base. But at $300-$450/month for the combined package, you're paying similar money to SlabWise ($199-$349/month) while missing out on AI features that deliver measurable cost savings.
Real-World ROI Analysis
CounterGo standalone value:
- Time saved: 10 quotes/week x 8 min saved per quote = 80 min/week
- Monthly time savings: ~5.7 hours
- At $25/hour sales staff cost: ~$143/month in time savings
- Against ~$150/month subscription: roughly break-even on time savings alone
What the visual approach adds:
- Higher close rates from professional presentations (reported 5-15% improvement)
- Fewer calculation errors (manual quoting error rate: ~8-12%)
- Better customer experience during consultations
What's still missing:
- Material waste: 10-15% ($2,000-$6,000/month left on the table)
- Remake prevention: 2-4 remakes/month at $1,500-$4,000 each
- Call reduction: 8-15 status calls/day still tying up staff
The Bottom Line
CounterGo is a well-designed visual quoting tool that makes the sales process more professional and accurate. If you're already in the Moraware platform, adding CounterGo is a natural step that improves your quoting workflow.
But the visual drawing approach, while nice, doesn't address the fabrication industry's biggest profit leaks. You're still losing 10-15% on material waste, paying $3,000-$16,000 monthly in remake costs, and fielding constant status calls. Those problems need AI-powered solutions that CounterGo and the broader Moraware platform don't yet offer.
For shops making their first software investment in 2026, it's worth comparing the total cost of the Moraware stack ($300-$600/month) against platforms that include AI optimization from the start. The ROI difference from AI slab nesting alone ($3,000-$8,000/month in material savings) can easily justify the investment.
Frequently Asked Questions
Is CounterGo a standalone product or part of Moraware? CounterGo is developed by Moraware and can be purchased either standalone or as part of the Moraware suite. It works best when integrated with Moraware's JobTracker for a complete quoting-to-production workflow.
How much does CounterGo cost by itself? CounterGo standalone pricing is approximately $150/month. When bundled with Moraware JobTracker for full management capabilities, the combined cost rises to $300-$450/month or more.
Can I use CounterGo on a tablet during sales calls? Yes. CounterGo is web-based and works on tablets through the browser. Many sales teams use it on iPads during in-home consultations to draw layouts and show real-time pricing to customers.
Does CounterGo generate cut files for CNC machines? No. CounterGo is a drawing and quoting tool, not a production tool. It doesn't generate CNC-ready cut files or manage production workflows. You'd need additional software for CNC programming.
How accurate are CounterGo's automated calculations? CounterGo's auto-calculated square footage and pricing are generally quite accurate since they're derived directly from the drawn layout. This eliminates the 8-12% manual calculation error rate that plagues traditional quoting methods.
Does CounterGo include a customer portal? No. Neither CounterGo nor the standard Moraware suite includes a full customer-facing portal where homeowners can self-check their project status, which means your staff still handles an average of 8-15 status calls per day.
Can I import digital template measurements into CounterGo? CounterGo supports importing measurements from some digital templating systems, though the integration options are limited. Check with Moraware for compatibility with your specific templating equipment.
How long does it take to learn CounterGo's drawing tool? Most users become functional within a few days, but proficiency with complex layouts (irregular shapes, multiple sections) typically takes 2-3 weeks of regular use.
Does CounterGo include material optimization features? No. CounterGo handles quoting and layout drawing only. It doesn't include slab nesting, material yield optimization, or remnant matching. Material optimization would need to be handled through separate software.
Is CounterGo available outside the US? Yes. CounterGo is web-based and available internationally, though the majority of users are in North America. Pricing and material databases may need local configuration for other markets.
Looking for AI-Powered Quoting and Full Shop Management?
SlabWise generates quotes in about 3 minutes and pairs them with AI template verification, slab nesting (10-15% better yield), and a customer portal. Start your free 14-day trial and compare.
Sources
- Moraware, "CounterGo Product Documentation," 2025
- IBIS World, "Stone & Marble Fabrication in the US," Industry Report 32741, 2025
- Natural Stone Institute, "Fabrication Shop Technology Adoption Survey," 2025
- Marble Institute of America, "Sales Process Best Practices for Fabricators," 2024
- SBA, "Software Investment Strategies for Small Manufacturers," 2025
- Kitchen & Bath Business Magazine, "Technology Trends in Countertop Fabrication," 2025