Countertop Quote Template for Fabrication Shops
What Is a Countertop Quote Template?
A countertop quote template is a standardized document that fabrication shops use to present pricing estimates to homeowners and contractors. A professional quote covers material costs, fabrication charges, installation fees, and line items for every feature -- from edge profiles to sink cutouts. Shops using consistent templates close 25-35% more quotes than shops sending inconsistent, handwritten, or verbal estimates.
TL;DR: Countertop Quote Template Essentials
- Itemized quotes close 25-35% more sales than lump-sum estimates
- Average time to create a quote manually: 15-20 minutes per estimate
- Fast-response shops (under 4 hours) close 40% more quotes than next-day responders
- Include material, fabrication, installation, and features as separate line items
- Show the total and what is included -- transparency builds trust
- Quote validity period: 30 days standard (material prices fluctuate)
- Digital quotes with payment links accelerate deposit collection
Complete Quote Template
Section 1: Header and Business Information
[YOUR COMPANY LOGO]
[Company Name]
[Address]
[Phone] | [Email] | [Website]
License #: [Number]
Insurance: [Carrier and Policy Number]
COUNTERTOP ESTIMATE
Quote #: [Auto-generated]
Date: [Date]
Valid Through: [Date + 30 days]
Section 2: Customer Information
Prepared For:
Name: ________________________________
Address: ______________________________
Phone: ________________________________
Email: ________________________________
Project Address (if different): _______________
Referred By: ___________________________
Section 3: Material Selection
| Item | Description | Details |
|---|---|---|
| Material | [Granite/Quartz/Quartzite/Marble/Other] | |
| Color/Pattern | [Specific color name] | |
| Slab Lot # | [If specific slab selected] | |
| Thickness | [2cm / 3cm] | |
| Finish | [Polished / Honed / Leathered] |
Section 4: Line Item Pricing
| Line Item | Qty/SF | Unit Price | Line Total |
|---|---|---|---|
| Material (per SF) | ___SF | $___/SF | $_______ |
| Fabrication (per SF) | ___SF | $___/SF | $_______ |
| Installation (per SF) | ___SF | $___/SF | $_______ |
| Edge Profile: _________ | ___LF | $___/LF | $_______ |
| Sink Cutout (undermount) | ___ | $___each | $_______ |
| Faucet Holes | ___ | $___each | $_______ |
| Cooktop Cutout | ___ | $___each | $_______ |
| Backsplash (___" height) | ___SF | $___/SF | $_______ |
| Waterfall Edge | ___ | $___each | $_______ |
| Seam (standard) | ___ | Included | $0 |
| Support Brackets | ___ | $___each | $_______ |
| Old Countertop Removal | ___ | $_____ | $_______ |
| Plumbing Disconnect/Reconnect | ___ | $_____ | $_______ |
| Subtotal | $_______ | ||
| Tax (if applicable) | $_______ | ||
| Total | $_______ |
Section 5: Payment Terms
Payment Schedule:
50% Deposit Due at Contract Signing: $________
50% Balance Due at Installation Completion: $________
Accepted Payment Methods: Check, Credit Card, ACH Transfer
[Financing Available Through: _______________]
Section 6: Included Services
Clearly list what is included:
- On-site template measurement
- CNC fabrication
- Edge profiling as specified
- Sink cutout and undermount installation
- Professional installation by 2-person crew
- Silicone seal at all joints
- Post-installation cleanup
- [Material]-year workmanship warranty
Section 7: Exclusions and Notes
Clearly list what is NOT included:
- Plumbing and electrical connections (unless line item above)
- Old countertop disposal (unless line item above)
- Cabinet repairs or modifications
- Permits (if required by local jurisdiction)
- Additional trips due to site not being ready
Section 8: Terms and Conditions
- This quote is valid for 30 days from the date above
- Material prices subject to change after expiration
- Actual square footage may vary from estimate after on-site template
- Final invoice will reflect actual measurements
- Change orders after template will incur additional charges
- Customer must approve layout before fabrication begins
- Site must be ready per our Pre-Template Checklist before template appointment
Section 9: Acceptance
By signing below, I accept this estimate and authorize [Company Name]
to proceed with the project as described. I agree to the payment
terms and conditions outlined above.
Customer Signature: _________________ Date: _________
Printed Name: _______________________
Company Representative: _____________ Date: _________
How to Use This Template Effectively
Price Per Square Foot vs. Lump Sum
Always break pricing into per-square-foot and per-item lines. Homeowners compare fabricators by square foot pricing. If you quote a lump sum of $4,500, the homeowner cannot compare that to a competitor quoting $65/SF installed. Itemization also helps you justify the total when a customer questions the price.
Response Time Matters
Shops that deliver quotes within 4 hours close 40% more deals than shops responding the next day. The homeowner is actively shopping and emotionally engaged right now -- tomorrow they may have moved on or already committed to a faster competitor.
Common Pricing Ranges (2026)
| Material | Material/SF | Fabrication/SF | Installation/SF | Total Installed/SF |
|---|---|---|---|---|
| Quartz (mid-range) | $25-$50 | $15-$25 | $10-$20 | $55-$95 |
| Granite (mid-range) | $20-$45 | $15-$25 | $10-$20 | $45-$85 |
| Quartzite | $35-$75 | $20-$30 | $10-$20 | $70-$125 |
| Marble | $30-$80 | $20-$30 | $10-$20 | $65-$130 |
FAQ
How long should a countertop quote be valid? 30 days is standard. Stone prices fluctuate, especially for imported materials. Quotes older than 30 days should be re-priced before honoring.
Should I charge for estimates? Most shops offer free estimates for standard residential projects. Some charge $50-$150 for on-site estimates that require a site visit, credited toward the project if the customer proceeds.
What is the biggest mistake fabricators make on quotes? Being too vague. A quote that says "Granite countertops - $4,500" does not tell the customer what is included. Itemize everything so the homeowner can see exactly what they are paying for.
Should I include competitor pricing comparisons? No. Focus on your own value. If a customer asks you to match a competitor's price, ask to see the competitor's quote -- often their "lower price" excludes items you include (installation, sink cutout, removal).
How do I handle "your quote is too high" objections? Walk through each line item. Often the customer's comparison quote excludes items. If your price genuinely is higher, explain why: better materials, warranty, included services, or faster timeline.
Should I send quotes by email or hand-deliver them? Email with a PDF attachment is fastest and creates a paper trail. Follow up with a phone call within 4-8 hours. Hand-delivered quotes are appropriate for high-value projects or when the customer is already at your showroom.
How do I calculate square footage for a quote? Kitchen perimeter linear feet x depth (typically 25.5" for standard depth) converts to square footage. Add island separately. Always quote slightly over estimated SF since templates often reveal more material needed than initial measurements suggest.
What deposit percentage is standard? 50% at contract signing is industry standard. Some shops charge a higher deposit (60-70%) for special-order materials to cover slab procurement costs.
Generate Quotes in 3 Minutes, Not 20
SlabWise's Quick Quote tool calculates material, fabrication, and installation costs instantly. Enter the project details, select the material, and send a professional PDF quote to the customer -- all in about 3 minutes. Start your 14-day free trial at slabwise.com.
Sources
- National Kitchen & Bath Association -- Estimating and pricing guidelines
- Remodeling Magazine -- Cost vs. Value data
- Stone World Magazine -- Pricing survey data
- ISFA -- Fabrication pricing best practices
- Countertop Fabricators Alliance -- Sales conversion benchmarks
- Natural Stone Institute -- Standard pricing frameworks