Best Countertop Software for Kitchen Bath Dealers in 2026
Kitchen and bath dealers operate at the intersection of sales, design, and fabrication coordination. You're not cutting stone yourself - you're selling countertops, managing homeowner expectations, and coordinating with fabrication shops to deliver on time. The best software for K&B dealers focuses on fast quoting, customer communication, and keeping projects on track from showroom visit to installation.
TL;DR
- SlabWise leads for dealers needing instant quoting (3 min) and a customer portal that reduces calls by 70%
- Moraware CounterGo is the most popular draw-based quoting tool among dealers
- Builder Prime handles dealer-specific CRM and lead tracking well
- K&B dealers lose an estimated 30-40% of leads due to slow quote turnaround
- Customer portals are critical - homeowners who just spent $15,000 on cabinets expect real-time countertop updates
- Integration with your design software (2020 Design, Chief Architect) matters
- Most platforms offer trials or demos - test quoting speed with real customer scenarios
How We Evaluated Software for K&B Dealers
| Criteria | Weight | What K&B Dealers Need |
|---|---|---|
| Quoting Speed | 30% | Dealers need quotes while the customer is still in the showroom |
| Customer Management | 25% | Tracking leads through long design-to-install cycles |
| Fabricator Coordination | 20% | Communicating specs accurately to fabrication partners |
| Design Integration | 15% | Working with existing kitchen/bath design tools |
| Price | 10% | Value relative to dealer margins on countertop sales |
K&B dealers have a different relationship with countertop software than fabricators do. You're not optimizing CNC programs or tracking slab inventory. You need to quote accurately, communicate with customers effectively, and make sure the fabricator you subcontract to delivers on time with the right specifications.
1. SlabWise - Best for Dealer Quoting & Customer Experience
Price: $199/mo (Standard) | $349/mo (Enterprise) Free Trial: 14 days Best For: Dealers who want to quote countertops in the showroom while the customer watches
SlabWise's Quick Quote feature is built for the moment a homeowner is standing in your showroom pointing at a slab sample. In approximately 3 minutes, you can generate a professional, itemized quote that includes material costs, edge profiles, cutouts, and installation - while the customer is still excited about their kitchen redesign.
Why K&B Dealers Choose It
- Quick Quote (3 min): Generate detailed quotes from basic measurements or photos while the customer is still in the showroom. The industry average is 20 minutes - by then, your customer has already texted another dealer
- Customer Portal: Give homeowners a branded login where they track their countertop project alongside their cabinet order. This reduces status calls by up to 70%
- AI Template Verification: When your fabrication partner submits templates, SlabWise's 3-layer check catches errors before cutting starts - protecting you from remake costs
- Professional Quote PDFs: Branded, detailed quotes that match the quality of your showroom presentation
Dealer-Specific Value
For K&B dealers, the speed of the first quote often determines who wins the job. When a couple visits three showrooms on a Saturday, the dealer who sends a detailed countertop quote by Sunday morning gets the sale. SlabWise makes that possible without staying late to manually calculate pricing.
The customer portal also solves a major pain point: homeowners who bought a $40,000 kitchen package expect constant updates. Instead of fielding daily calls asking "when are my countertops being templated?", the portal lets customers check status themselves.
Drawbacks
- Newer platform - fewer K&B dealer case studies available
- Full features require the Standard or Enterprise tier
- Fabrication-specific features (CNC integration, nesting) may be more than dealers need
K&B Dealer Score: 9.3/10
2. Moraware CounterGo - Best for Draw-Based Quoting
Price: $200-$400/mo (part of Moraware suite) Free Trial: Demo available Best For: Dealers comfortable drawing countertop layouts for quotes
CounterGo is the most widely used countertop quoting tool in North America, and many K&B dealers have adopted it for its visual approach to estimating. You draw the countertop shape, select materials and edges, and CounterGo calculates the price.
Why K&B Dealers Choose It
- Visual quoting: Drawing countertop shapes helps customers understand what they're buying
- Material pricing libraries: Pre-loaded pricing for common stone, quartz, and solid surface brands
- Wide adoption: Many fabrication partners already use Moraware, simplifying coordination
- Reliable calculations: Accurate square footage, edge measurements, and cutout pricing
Drawbacks
- Drawing-based quoting takes 10-15 minutes - longer than AI-assisted tools
- No customer self-service portal
- The Moraware suite costs $200-$400/mo for the full package
- Limited CRM features for tracking showroom leads
K&B Dealer Score: 7.8/10
3. Builder Prime - Best for Lead Management
Price: Contact for pricing Free Trial: Demo available Best For: Dealers focused on lead tracking and sales pipeline management
Builder Prime comes from the contractor CRM world, and it excels at tracking leads from initial showroom visit through signed contract. For K&B dealers who lose track of prospects in a sea of Post-it notes and emails, Builder Prime brings structure to the sales process.
Why K&B Dealers Choose It
- Lead pipeline: Visual sales funnel showing every prospect's status
- Follow-up automation: Automatic reminders to contact leads who haven't responded
- Estimate tracking: Know which quotes have been sent, opened, and accepted
- Customer communication logs: Every email, call, and note in one place
Drawbacks
- Not purpose-built for countertop fabrication
- Limited countertop-specific quoting features
- No slab nesting or template verification
- May need supplemental quoting software
K&B Dealer Score: 7.2/10
4. EasyStoneShop - Best Budget Option for Dealers
Price: ~$150/mo Free Trial: Demo available Best For: Small K&B dealers watching overhead costs
EasyStoneShop provides basic countertop job management at the lowest price point on this list. For a small dealer doing 10-20 countertop jobs per month alongside cabinet sales, it covers the essentials.
Key Features
- Basic countertop quoting
- Job tracking from order to installation
- Customer contact management
- Simple invoice generation
Drawbacks
- Limited quoting sophistication
- No customer portal
- Few integrations with design software
- Basic reporting
K&B Dealer Score: 6.5/10
5. ActionFlow - Best for Multi-Department Coordination
Price: $200-$350/mo Free Trial: Demo available Best For: Larger K&B dealers with dedicated countertop departments
If your dealership has a separate countertop department with its own staff, ActionFlow's workflow automation helps keep jobs moving between sales, design, fabrication coordination, and installation scheduling.
Key Features
- Automated workflow triggers between departments
- Visual production board
- Task assignment and tracking
- Document management
Drawbacks
- Overpowered for small dealers
- Setup requires mapping your complete workflow
- Not specifically designed for K&B dealer operations
- Learning curve for the full feature set
K&B Dealer Score: 6.8/10
Feature Comparison for K&B Dealers
| Feature | SlabWise | CounterGo | Builder Prime | EasyStoneShop |
|---|---|---|---|---|
| Quote Speed | ~3 min | 10-15 min | N/A | 15-20 min |
| Customer Portal | Yes | No | Limited | No |
| Lead Tracking | Basic | No | Excellent | Basic |
| Design Software Integration | Yes | Limited | No | No |
| Quote PDFs | Branded | Standard | Branded | Basic |
| Starting Price | $199/mo | ~$200/mo | Contact | ~$150/mo |
| Free Trial | 14 days | Demo | Demo | Demo |
Why K&B Dealers Need Countertop-Specific Software
The 3-Showroom Problem
Homeowners shopping for a kitchen renovation visit 2-4 showrooms over a single weekend. Research shows that the dealer who delivers a detailed, professional quote first wins the job 60-70% of the time. If your quoting process takes 2-3 business days while a competitor using AI-assisted tools quotes in 3 minutes, you're losing jobs you should have won.
The Communication Gap
K&B dealers sit between the homeowner and the fabricator. When the customer calls asking about their countertop status, you have to call the fabricator, wait for a callback, then relay the information. This telephone game wastes everyone's time and makes you look disorganized.
A customer portal eliminates this chain. The homeowner sees their project status directly, the fabricator updates from their end, and you stop being the middleman for basic status questions.
Coordination Costs
When you send inaccurate specs to your fabrication partner - wrong edge profile, missing cutout, incorrect dimensions - you eat the remake cost, not the fabricator. At $1,500-$4,000 per remake, even one mistake per month wipes out your margin on several smaller jobs.
Template verification tools catch these errors digitally, before stone gets cut. For dealers, this protection is arguably more valuable than it is for fabricators, because you're paying for mistakes you didn't make.
The Margin Reality
Countertop sales often carry 25-35% margins for K&B dealers. On a $5,000 kitchen countertop job, that's $1,250-$1,750 in gross margin. One remake at $2,500 erases the profit from two jobs. Software that prevents one remake per month pays for itself three to five times over.
Integration Checklist for K&B Dealers
Before choosing countertop software, confirm it works with your existing tools:
| Tool Category | Common Products | Integration Priority |
|---|---|---|
| Kitchen Design | 2020 Design, Chief Architect, SketchUp | High |
| Accounting | QuickBooks, Xero | High |
| CRM | HubSpot, Salesforce | Medium |
| Email Marketing | Mailchimp, Constant Contact | Low |
| Project Management | Monday.com, Asana | Medium |
FAQ
What software do kitchen and bath dealers use for countertop quotes?
The most popular options are SlabWise (AI-powered, 3-minute quotes), Moraware CounterGo (draw-based quoting, 2,600+ users), and Builder Prime (CRM with basic estimating). SlabWise is the fastest for generating quotes during showroom visits.
How fast should a countertop quote be?
Ideally, within minutes of the customer's showroom visit or inquiry. SlabWise generates quotes in approximately 3 minutes. The industry average is 20 minutes with manual tools and 1-3 business days for shops still using paper-based methods.
Do K&B dealers need the same software as fabricators?
Not exactly. Dealers focus on quoting, customer communication, and fabricator coordination. Fabricators need CNC integration, slab nesting, and production scheduling. Some platforms like SlabWise serve both roles, while others specialize in one side.
How can a customer portal help my dealership?
A customer portal lets homeowners check their countertop project status 24/7 without calling your showroom. SlabWise users report a 70% reduction in status calls. This frees staff to focus on selling instead of answering "when will my countertops be installed?"
What's the ROI of countertop software for a K&B dealer?
Dealers typically see ROI through three channels: faster quoting (winning 10-20% more jobs), fewer remakes ($1,500-$4,000 saved per prevented error), and reduced staff time on status calls (5-10 hours/week recovered). Most dealers see positive ROI within 30-60 days.
Can I use countertop software to coordinate with my fabrication partners?
Yes. SlabWise's portal features allow you to share specifications, track fabrication progress, and manage the handoff between your showroom and the fabrication shop. Moraware users can also share data if the fabricator uses the same platform.
Should I use the same software as my fabrication partner?
It helps but isn't required. Using the same platform (like Moraware or SlabWise) reduces data re-entry and miscommunication. If you use different systems, confirm that your software can export specifications in formats your fabricator accepts (DXF, PDF with dimensions).
How do I handle countertop pricing changes in the software?
Most platforms let you update material pricing libraries when suppliers change rates. SlabWise and CounterGo both support bulk price updates, so you're always quoting with current costs rather than outdated price sheets.
Is cloud-based software safe for customer data?
Yes. All platforms on this list use encrypted cloud storage and follow standard data protection practices. Cloud-based tools also mean you can generate quotes from the showroom floor, a home visit, or your laptop at a trade show.
What training is available for K&B dealer staff?
SlabWise offers onboarding support during the 14-day trial. Moraware provides training resources and a user community. Most dealers find that sales staff become proficient with quoting tools within 1-2 weeks.
Get Started Today
K&B dealers who quote faster, communicate better, and prevent remakes win more countertop business. SlabWise offers a 14-day free trial with Quick Quote, the customer portal, and template verification - everything a dealer needs to improve margins starting this week.
Start Your 14-Day Free Trial →
Sources
- National Kitchen & Bath Association - 2025 Dealer Survey Results
- Kitchen & Bath Design News - Technology Adoption Report
- Moraware - Published pricing and feature documentation
- Houzz - 2025 Kitchen & Bathroom Trends Report
- SlabWise - Product specifications and dealer case studies
- KBIS - 2025 Kitchen and Bath Industry Show Technology Review